Why Midway?

Midway Importing is the leading Hispanic health and beauty care distributor in the United States because we are dedicated towards providing the best mix of Hispanic brands, at the right price. We have achieved unmatched success for the past 25 years by complementing our brands with excellent merchandising services, and a comprehensive marketing program.

Here at Midway we are truly a family, committed to improving the lives of the US Hispanic consumer. By joining the Midway team you will instantly begin to see the true Value our strategy offers. Help take ownership in delivering quality results. Have integrity and trust that as a team we are empowering a new generation of customer products. Lastly you’ll obtain a passion for winning, a dedication towards representing the best Hispanic Health, and Beauty-care products on the market.

Are you ready?

Top Brands

Being a part of the Hispanic community for over 25 years has helped us obtain industry knowledge that cannot be matched anywhere else. We stand by our products and our promise to provide the best brands the market has to offer. A great Hispanic strategy has a foundation of well-known and trusted brands, and that is exactly what Midway offers.

Top Brands

Moco de Gorila | XL-3 | Ricitos | Broncolin | Avena | Grisi Kids | Vitacilina | Derman | Flanax

The Right Mix

It is one thing to select the top brands, it is another to provide the best tailored Mix of those brands. Here at Midway we take a very detailed and analytical approach towards understand each region, neighborhood, and store. Providing the best Hispanic Health and Beauty Care mix of products on the market today. We emulate this strategy through our dedicated sales merchandising associates located throughout the nation, ready to cater to your every request.

Comprehensive Marketing Program

When partnering with Midway Importing, you are not only receiving the best Hispanic Health and Beauty-Care products on the market, nor the very best customer service our dedicated team can provide. You are also receiving an extensive, and very comprehensive Marketing Program to help promote, excel, and demonstrate any brand.


Television & Radio

Our Marketing department works very closely with all Spanish speaking television & radio stations to provide the best advertising possibilities available nationwide.

In store Demonstrations

Midway hosts over 200 in store product demonstrations, and promotional events nationwide. Our Demo Team is fully trained to demonstrate, promote, and, graciously interact in efforts to enhance the consumer experience.

Brand Awareness

We are committed to providing the best marketing efforts and brand awareness possible and bring our marketing strategy full circle with in store product marketing. Midway is fully aware of maximizing merchandising approaches to provide effective results.