History

In 1989 Midway started with a single line of products and a handful of employees. Today we service retailers nationwide with over 250 employees and 500 products. We are currently operating with distribution centers in Houston and Los Angeles helping to connect over 90 sales merchandisers covering 47 contiguous states. Midway has the resources to treat each of your stores like they are our own. We take pride in each store, each set, each feature, and most importantly each Hispanic HBC product that we represent.

Mission

Our mission here at Midway is to improve the lives of the United States Hispanic consumer by providing the finest quality Hispanic Health & Beauty Care products on the market. As a result consumers will reward Midway with industry leading sales that will create value for all of Midway’s constituents as the leader in the Hispanic HBC product category. This value allows our people, and the Hispanic community in which we live and work to prosper.

  • Ownership – We each take responsibility for leadership in our own area of responsibility with a deep commitment to deliver quality results.
  • Integrity – We are honest and straightforward with each other and uphold the values and principles of Midway in every action and decision.
  • Passion – We have a passion for winning and are determined to be the best in the Hispanic health and beauty products market.
  • Trust – We believe that people work best when there is a foundation of trust.

Strategy

The Midway strategy is unique in the industry, and has provided 28 years of growth and prosperity. Midway provides its suppliers and merchandisers with a comprehensive Hispanic HBC distribution support strategy that includes marketing & promotions, direct sales merchandising, distribution & logistics, and a full suite of leading Hispanic Health & Beauty Care products.

Sales and Marketing

  • 80+ professional full-time sales people serving more than 44 states
  • Direct store delivery programs
  • Fully integrated marketing programs
  • A comprehensive advertising and promotional strategy

Distribution

  • Two fully integrated distribution centers
  • Full EDI capabilities
  • Quick fill pick & pack operations
  • Local demographics and similar store movement analysis.
  • Over 150,000 square feet of warehouse space
Executive Team

Chris Hartmann – CEO

Tommy Schifanella – CFO

Richard Hartmann – CSO

Claudia Hartmann – VP

Hernan Dovarganes – VP of Marketing

Lisa Abraham – Controller

Bryan McGehee – Operations Manager

Jack Fargo – Director of IT

Sales Team

Claudio Saenz, Sr. – Regional Sales Manager

Carlos Zubia – Regional Sales Manager

Ricardo Gonzales – West Coast Sales Manager

Offices

Midway Importing, Inc.

Contact – midway@midwayimporting.com

Careers – careers@midwayimporting.com

Headquarters & Main Distribution Center

1807 Brittmoore Road

Houston, Texas 77043

Main Line: 1-800-531-3873 | Fax: 1-800-547-8525


West Coast Office & Distribution Center

9415 Greenleaf Avenue

Santé Fe Springs, CA 90670

Main Line: 1-877-245-6361 | Fax: 1-877-245-6362

Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway merchandises over 700 Hispanic, Latin, and Caribbean HBC Products to retailers nationwide. Midway has over 250 employees helping to define Midway as the very best Hispanic, Latin, and Caribbean Products Distributor in the Health & Beauty Care Products Category and the ultimate Hispanic HBC Distributor in the world. Midway Hispanic Wholesale Products Brands like Vitacilina, Colageina 10, Genomma Labs, and Perlop Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway merchandises over 700 Hispanic, Latin, and Caribbean HBC Products to retailers nationwide. Midway has over 250 employees helping to define Midway as the very best Hispanic, Latin, and Caribbean Products Distributor in the Health & Beauty Care Products Category and the ultimate Hispanic HBC Distributor in the world. Midway Hispanic Wholesale Products Brands like Vitacilina, Colageina 10, Genomma Labs, and Perlop Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway merchandises over 700 Hispanic, Latin, and Caribbean HBC Products to retailers nationwide. Midway has over 250 employees helping to define Midway as the very best Hispanic, Latin, and Caribbean Products Distributor in the Health & Beauty Care Products Category and the ultimate Hispanic HBC Distributor in the world. Midway Hispanic Wholesale Products Brands like Vitacilina, Colageina 10, Genomma Labs, and Perlop