Midway is the #1 leading Hispanic Health & Beauty Care products distributor in the United States!

Learn Why!

Welcome!

Since 1989 Midway Importing has help define the Hispanic Health & Beauty Care products category for retailers across the United States. Hispanic shoppers want brands that they know and trust and Midway helps retailers provide the right mix of products for their Hispanic shoppers and create long-term relationships.

Our team is dedicated to finding the very best Spanish products from their country’s of origin and distributing across retailers nationwide. We package these Hispanic HBC brands with comprehensive multi-channel marketing campaigns for the leading Spanish language advertising networks nationwide. These Hispanic Health & Beauty offerings are supported with in-store tailored merchandising, creative display & action isle features, and the logistical support required to keep retailers shelves fresh and full.

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Midway coordinates seasonal campaigns to maximize store sales. We are currently transitioning from the Cough & Cold season to our spring brands. As the advertising campaigns pick up our sales merchandisers will make sure that your stores have the appropriate features to support the brands.

Midway Now

Consumer Report on the 2017-2018 Flu Season

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Chris Hendel’s article via the Consumer Report details how the 2017-2018 Cough, Cold, and Flu Season is already looking to be a bad one! Basically early signs are indicating that this  flu season is already […]

Trusted Hispanic Brands, The Right Product Mix, Coordinated perfectly with Advertising and Marketing.

 Midway Importing 28 Years Logo

Years of Growth

Building Brands and Growing Sales

As the #1 Hispanic HBC Distributor

In 1989 Midway started with a single line of products and a handful of employees. Today we service retailers nationwide with over 250 employees and 500 products. We are currently operating with distribution centers in Houston and Los Angeles helping to connect over 90 sales merchandisers covering 47 contiguous states. Midway has the resources to treat each of your stores like they are our own. We take pride in each store, each set, each feature, and most importantly each Hispanic HBC product that we represent.
We each take responsibility for leadership in our own area of responsibility with a deep commitment to deliver quality results
We are honest and straightforward with each other and uphold the values and principles of Midway in every action and decision.
We have a passion for winning and are determined to be the best in the Hispanic health and beauty products market.
We believe that people work best when there is a foundation of trust.
Midway’s mission is to provide top Hispanic Health and Beauty Care products to improve the lives of the U.S. Hispanic consumer.

Midway People = Midway Success

Having the ability to work with a vendor who provides fully tailored services nationwide is not common in this industry. We are ecstatic to have Midway Importing as our Hispanic HBC merchandising partner, and wish all of our vendors worked as efficiently as they do. Thank you Midway!
Regional Manager of National Grocery Chain
Midway has helped expand my knowledge & skills, provided unparalleled opportunities, and most importantly welcomed me into their large family. I am forever grateful.
Midway Employee
Joining the Midway team has allowed me to increase the sales of my product 30-40% year over year, for the past five years. They are able to provide any manufacturer the opportunity to grow and expand their brands unmatched services.
Hispanic HBC Manufacturer
Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway merchandises over 700 Hispanic, Latin, and Caribbean HBC Products to retailers nationwide. Midway has over 250 employees helping to define Midway as the very best Hispanic, Latin, and Caribbean Products Distributor in the Health & Beauty Care Products Category and the ultimate Hispanic HBC Distributor in the world. Midway Hispanic Wholesale Products Brands like Vitacilina, Colageina 10, Genomma Labs, and Perlop Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway merchandises over 700 Hispanic, Latin, and Caribbean HBC Products to retailers nationwide. Midway has over 250 employees helping to define Midway as the very best Hispanic, Latin, and Caribbean Products Distributor in the Health & Beauty Care Products Category and the ultimate Hispanic HBC Distributor in the world. Midway Hispanic Wholesale Products Brands like Vitacilina, Colageina 10, Genomma Labs, and Perlop Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway merchandises over 700 Hispanic, Latin, and Caribbean HBC Products to retailers nationwide. Midway has over 250 employees helping to define Midway as the very best Hispanic, Latin, and Caribbean Products Distributor in the Health & Beauty Care Products Category and the ultimate Hispanic HBC Distributor in the world. Midway Hispanic Wholesale Products Brands like Vitacilina, Colageina 10, Genomma Labs, and Perlop